Blog, vlog and moblog ?

A blog is a series of web pages formed of basically short and frequently updated posts that are arranged chronologically – like a journal and can be viewed in the HTML browser. When a particular blog or a write up is published, it is called ‘blogging’. And the entries made in a blog are called ‘posts’. The content and purposes behind the blogs varies greatly – from news about the an organization/ person/idea to links and commentary about other websites, to diaries, photos, articles, poetry, project updates and even fiction.

Blog usually acts like the jiffy messages to the web. There are personal blogs, than there are blogs that collaborative efforts based on specific topic or area. Some blogs are especially made for the work purpose, while some blogs are for play. There are different websites that offer a blog account. The most popular among them are Blogger, live journal, Type Pad, BlogHarbor, Word Press and ModBlog.

A blog can be defined by its incorporation of media : a blog comprising videos is called a vlog, one comprising links is called a linklog, or one comprising photos is called a photoblog.

Blogs can also be defined by which type of device is used to compose it. A blog written by a mobile device for example a mobile phone or PDA is called a moblog.

Than a blog can also be defined by its genre. Such as, if a blog is specifically about the politics, it can be called a political blog, or if is about the economy, it can be called as the economic blog. A blog about travel is called a travel blog.

A blog can also be defined by the legal entity of its publishers. It can be a private blog as in most cases, or it can also serve as a business blog. They are either internally used to enhance the communication and culture in a corporation or externally for the marketing or the promotional purposes.

Aparana Chauhan

The Second Hit of My Life

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As I sit down to nostalgically recollect my personal and professional experiences with her. I actually don’t know where to start. I have treasury of memories in my heart and mind. I have spent more than a year with her and it is beyond words to express what I feel for her and how much do I respect her.

I have seen all sort of people, but she is somewhat different from others. Dignified in bearing, stern in handling, she is the second hit of my life. I am amazed to see how can so many people praise someone at a time. I feel glad, I started my career with her. Atleast I have never seen a person who can be so beautiful in and out.

A total perfectionist, who has helped me grow, be tough and understand things. I will always be indebted to her for reposing faith in me and guiding me right through my time spent there. Throughout my life I’ll treasure the incredible moments I spent with her.

Shall I marvel at the God’s creation or Praise his grace. For having her in my life, who has really been so special.

And before I close this chapter. Seriously (& very respectfully) thanz for being with me……………

Yours Alice In WonderLand

Aparana Chauhan

The Fourth Estate

It is true that newspaper industry is facing challenges in current “ breaking news syndrome” and under pressure from many segments. Fortunately, pressure is not economical but creative. Necessity is the mother of invention: elbowing from electronic media, new models and new markets are now found for print media.

Last year in Delhi, three major media groups has launched their newspaper in a tabloid form and soon they joined the bandwagon. Not only in Delhi but from 2005 to 2006, nearly 2100 newspapers debuted in India, joining 60000 circulating. It is a general impression that in the era of lightening speed news services, newspapers are surely an endangered species in many parts of the world. The ground fact is more cruel. In most of the developed nations, newspapers are fighting a lost battle with the online news sources and unfortunately in most parts it surrendering to it.

In India scenario is far better. Newspapers still hold majority of market share because of less cognizance about new age media among general public. Although there are countless news channels promptly giving latest news with exciting(sometimes derogatory) visuals but Indian newspaper industry is still growing strong comparative to electronic media. The basic reason of the public faith towards conventional media because of the reader retention to a particular story. Electronic media today just playing the “ who done it first” game with each other, as a result they gradually loosing their credential.

With a booming economy and expanding middle class, Indian economy have fired an explosion in consumer spending and advertising. Advertisers now generously put money in print media as well. Despite of much hoo ha about India’s reputation as an information technology powerhouse, Internet penetration in middle class household remains marginal. Even in the major metros like Kolkata, Delhi, and Mumbai, only a silver of the population can afford to have high speed Internet access in their home. Moreover, a vicious price war several years ago put newspapers prices in newsstands not more than 3 rupees a copy.

In spite of all the optimistic data about newspaper industry in India, there is no doubt that conventional newspapers are gravely jeopardized by fast mushrooming new media services like e-paper, mobile news alerts and DTH television. Adding insult to the injury, blogging, an unedited platform coming in vogue, has to be seen as an embryonic threat to already saturated newspaper industry. There are researchers everywhere searching new innovations to increase their brand equity. Newspaper stalwarts searching value suggestions in the newspaper business, they are finding new methods to reorient their business to gain audience, to strengthen their brand and captivate new grosses.

The International Newspaper Marketing Association (INMA) have prescribed some suggestions for South Asia market. They stresses on disengaging the value within the newspaper and follow the trend in the global newspaper industry that are relevant to India. They stresses on building brand and strategic growth of readership. INMA is all about business and strengthen the fourth estate by practising innovative techniques in the newspaper industry.

Creativity is a perpetual task and newspapers today also innovating themselves in new packages. The new innovations in newspaper industry have turning it into multi billion business. The competition is always good for any industry. The new media isn’t demolishing newspapers but actually enlivening them and making them more valuable.

Batasia loop on Flickr - Photo Sharing!

Batasia loop on Flickr - Photo Sharing!

Spoilt For Looks

Are we the realself or do we feel the pressure to look and be a certain way in the society. Today it’s not just about the personality but it’s all about the way we look.

We are pressurized and somewhat confused. And that is all because of the health revolution and trend followed by us chasing the big banner stars. We are totally grasp in the fever of health consciousness to become more and more yuppy. Look at the earlier days, one could eat and drink what-ever one wanted. There was nothing of this no crabmeats or no aalo tiki (potato recipe ) or no anything anywhere. And that was blithe.

Now a days we are happy harrowing our body by restricting ourself having no calorie diet. The gonzo turned more gonzo. Especially when it is clobbered into our heads that eating Cucurbita pepo for one week would do wonder’s to one body. Anyways 85% of this health wave business is about amour proper.

Could you just imagine what is the greatest miracle on this earth. More expensive the clothes, more poverty stricken one has to look to get fitted into those clothes. Every day thousand of beauty products are launched in the market. And we embraced happy self destruction by using these products without even knowing their side effects.

But for me Beauty comes from the twinkle in the eyes, a dazzling smile and a glow on the face that silently speaks of the good health. It comes from the inner self and radiates from within. These fancy products are just the illusion that can only burn the hole in the pocket but can not relieve you from the actual problem.

Aparana Chauhan